Def Jam x PUMA Celebrates Label’s 35th Anniversary with the Clyde Court
PUMA and Def Jam are giving a first look at their debut collection together in celebration of Def Jam’s 35th Anniversary. The debut release from their year-long partnership features the Def Jam x PUMA Clyde Court.
Designed with a sock-like collar for support and flexibility and dynamic lacing and fit system, PUMA’s timeless basketball silhouette in the Clyde Court features the Def Jam logo on the heel with 1984 embroidered on the heel loop, a nod to the legendary label’s founding. With the performance technology of an on-court shoe, the Clyde Court brings basketball culture to the streets. The first of more styles to come throughout 2019 and into 2020, both brands will also be partnering together to create experiences during cultural moments that are relevant to the music, style and sports.
“Since hip-hop’s early b-boy days, PUMA has been a staple in the culture – bringing freshness to the basketball court and style to the block party. We’re proud to celebrate Def Jam’s 35th anniversary in partnership with PUMA,” said Paul Rosenberg, Chairman & CEO, Def Jam Recordings.
Def Jam PUMA Clyde Court Release Date
Look for the Def Jam x PUMA Clyde Court to pre-launch in limited quantities exclusively at ComplexCon in Chicago this Sunday, July 21st and then available on August 28th in-stores and online at PUMA.com.